How to Achieve Iconic 70s Makeup Looks
The 70s makeup look is all about earthy tones, natural-looking skin, and bold eyes and lips. If you’re craving a bold and memorable look, you’ve found what you’re looking for.
Let’s look at how you can adjust your makeup style to take advantage of the emerging 70s-inspired makeup trend and recreate an iconic 70s look.
Eye Shadow
To achieve a 70s makeup look, you need to use earthy tones for your eye makeup. The ColorStay Looks Book™ Eye Shadow Palette in Player is perfect for creating a 70s eye makeup look.
Follow these steps to achieve the look:
- Create a base by brushing a sheer, neutral color on your eyelids, up to your brow bones. You can use the lightest shade in the palette for this.
- Sweep the matte taupe shade on your lids only, then contour your eyes by applying the darkest eye shadow shade on the hollows of your eyes (blend!).
- Use an accent shade on your outer corners for a smoky effect. You can use the browns in the palette for this.
- Highlight the inner corners with the lightest shade. You can use the shade "Champagne" in the palette for this.
Eyeliner
Remember: the eyes are everything when creating a classic 70s makeup look. From bold and vibrant colors to dramatic bottom lashes, you want to ensure that your eyes say it all when you’re aiming for a 70s-inspired look. Eyeliner is the perfect finishing touch to bring your makeup look to the next level and add that extra 70s punch that makes the era so notable in modern fashion and makeup.
Like the rest of your eye makeup, eyeliner in a classic 70s makeup look is all about the drama. 70s women loved making statements with dramatic and bold eyeliner, like the forever iconic winged liner look. Most women used liquid liners to achieve this stunning look, and you can get the look you’re going for with long-lasting liquid eyeliners like our ColorStay™ Liquid Liner or ColorStay Micro™ Easy Precision Liquid Liner.
You can take your look up a notch by adding some white liner along your water line. This step makes your eyes look bigger and bolder, guaranteeing they pop and highlight your overall makeup look. Combined with a winged liner and the rest of your eye makeup, a nice touch of white will bring everything together.
Mascara
70s makeup is all about the eyes–and what eye makeup look is complete without a dash of mascara? To fully embrace the 70s for the iconic era it was, you need to take your lashes to the next level, like with our So Fierce!™ Mascara. But there’s something special about mascara for a 70s-themed makeup look: the emphasis on your bottom lashes.
While modern makeup trends focus So Fierce Mascaraheavily on mascara for your upper lashes, opting for a bolder lower lash is a classic 70s look. Keep the mascara on your upper lashes light and go all out with your lower lashes, adding some extra volume to your bottom lashes with our Revlon Volumazing™ Mascara for the perfect look.
Foundation and Highlighter
Now let’s get to the next crucial component to finish 70s makeup looks: the face, starting with your foundation. The foundation for your 70s look needs to go beyond basic coverup abilities to hide any red spots or unevenness. Classic 70s makeup looks to embrace a specific type of foundation by emphasizing the natural glow.
70s makeup looks are all about the shine, embracing the dewy look in favor of the traditional matte foundation that you’ll find in many modern makeup trends. Opt for a dewy foundation like our Illuminance™ Skin-Caring Foundation when preparing your makeup look. It’s perfect for achieving a radiant finish that highlights your beauty and matches the 70s standard.
Speaking of highlighting, let’s move on to the next step of your face: the highlighter. Making your highlighter fit your 70s-inspired look is all about placement. Iconic 70s makeup looks emphasize the power of perfectly placed highlighter on your cheekbones and chin to emphasize your natural glow and keep your skin looking fresh and youthful. Need a product to achieve this look? We’ve got you covered with our SkinLights™ Prismatic Highlighter.
Lip Gloss
Top off your classic 70s look with the perfect shade of lip gloss to make your lips look sweet and simple.
Opt for a simple color like sheer lip gloss or one with a slight hue to complete your look. It’s best to stick with shades that compliment your natural lip color rather than change it completely. A natural, light, glossy shade will be the perfect finishing touch to balance an otherwise bold look. The glossiness of your lips also pairs well with a dewy foundation and highlighter, adding an extra touch to your style and making your entire look more cohesive and memorable.
In need of the perfect lip gloss to complete your look? Try out our Super Lustrous The Lip Gloss to get the look you’re going for, and say goodbye to your typical makeup looks!
Lipstick
Soft pink lips were a popular trend in the 70s. To achieve this look, use Super Lustrous™ Lipstick in the shade "Pink in the Afternoon"
Audrey Hepburn famously wore this creamy pink-peach shade in Breakfast at Tiffany's. To apply, start by exfoliating your lips to create a smooth base. Then, apply the lipstick directly to your lips or use a lip brush for a more precise application.
