DESCRIPTION
Get easy-to-use, ammonia-free*, ultra-light platinum blonde color at home with up to 7 levels of lift.
*Formulated without adding ammonia and parabens.
DETAILS
- This platinum blonde hair color kit is for those who are naturally light blonde to medium brown
- Lighten your natural color up to 7 levels thanks to our Luminous Platinum Powder™, a super lightening powder that works on even darker base shades
- Improved formula has Bond Restore Complex™, an anti-breakage technology, which causes less hair damage after achieving high lift blonde results at home
- Boost blonde and banish brassy tones with our violet pigmented conditioner
- Easy-to-use kit delivers ultra-light platinum color at home with less damage and brilliant shine
- Permanent hair formula leaves hair glowing with lustrous shine; formulated without adding ammonia parabens
HOW TO USE IT
Please follow the box instructions closely, but here are a few important points you might want to know right now about this at-home hair bleach kit:
- Our hair experts advise not washing your hair right before you color it. Apply the Color Effects Platinum™ formula when your hair is clean and dry.
- For All Over Lightening Application: After you put on gloves, divide the hair in small sections. Work the formula into the length of your hair, starting an inch down from your scalp. Make sure you saturate the hair with the product. You’ll apply the formula to the roots after 20-30 minutes. Check your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes.
- For Split Dye, Peek a Boo Blonde Highlights, or Blonde Streaks: Section the hair you would like to lighten away from the hair you would like to keep darker prior to following instructions to “All Over Lightening Application.”
- For Root Touch-Ups: After you put on gloves, apply the formula to only the root regrowth area. Check on your hair every 5-10 minutes until you've reached your platinum peak. Do not exceed 60 minutes.
- Once your desired lightness is reached, rinse hair, shampoo, and apply violet conditioner for anti-brass results on your favorite shades of blonde.
Ingredients
"REVLON LUMINOUS PLATINUM POWDER" INGREDIENTS / INGRÉDIENTS:POTASSIUM PERSULFATE. SODIUM METASILICATE. SODIUM PERSULFATE SODIUM SILICATE. KAOLIN • HYDROXYETHYLCELLULOSE. ETHYLHEXYL PELARGONATEHYDRATED SILICA - SODIUM STEARATE • AQUA/WATER/EAU · EDTA · CELLULOSE SODIUM ACETATE. SODIUM CHLORIDE • SODIUM LAURYL SULFATE. SODIUM SULFATE. BO1254 CREAM DEVELOPER INGREDIENTS / INGRÉDIENTS DE LA CRÈME RÉVÉLATRICE: AQUA/WATER/EAU HYDROGEN PEROXIDE. CETEARYL ALCOHOL · CETEARETH-23. CETEARETH-60. CETYL ALCOHOL. PENTASODIUM PENTETATE.PHOSPHORIC ACID-SODIUM HYDROXIDE SODIUM STANNATE SODIUM BENZOATE. BO1252 PROTECTIVE OIL INGREDIENTS / INGRÉDIENTS DE L'HUILE PROTECTRICE: AQUA/WATER/EAU • LAURETH-4 • OLEIC ACID.ISOPROPYL MYRISTATE. BUTYLENE GLYCOL.PROPYLENE GLYCOL • ETHANOLAMINE. POLYSORBATE 20 · HEXYLENE GLYCOL• OLEYL ALCOHOL. SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL. TETRASODIUM EDTA • PARFUM (FRAGRANCE) • AMYL CINNAMAL-CITRONELLOL· COUMARIN • GERANIOL·LINALOOL. B01248 MOISTURIZING VIOLET SHAMPOO INGREDIENTS / INGRÉDIENTS DU SHAMPOOING VIOLET HYDRATANT:AQUA/WATER/EAU • SODIUM LAURETH SULFATE. SODIUM LAURYL SULFATE COCAMIDE MEA.COCAMIDOPROPYL BETAINE BUTYLENE GLYCOL.CITRIC ACID. COCONUT ACID. ETHANOLAMINE · GLYCERIN KERATIN AMINO ACIDS. PANTHENOL• PPG-28-BUTETH-35 • PROPYLENE GLYCOL.SODIUM CHLORIDE. TETRASODIUM EDTA. PARFUM (FRAGRANCE) AMYL CINNAMAL BENZYL BENZOATE. CITRONELLOL · HEXYL CINNAMAL•LIMONENE BENZYL ALCOHOL.PHENOXYETHANOL.EXT. VIOLET 2 (C160730). B01255 ANTI-BRASS CONDITIONER INGREDIENTS / INGRÉDIENTS DU REVITALISANT ANTI-JAUNISSEMENT:AQUA/WATER/EAU. CETEARYL ALCOHOL. GLYCERIN BEHENTRIMONIUM CHLORIDE. DIMETHICONE BUTYLENE GLYCOL• CITRIC ACID. DIMETHICONOL.ISOPROPYL ALCOHOL.KERATIN AMINO ACIDS. PARFUM (FRAGRANCE) · AMYL CINNAMAL BENZYL BENZOATE CITRONELLOL· HEXYL CINNAMAL• LIMONENE BENZYL ALCOHOL• PHENOXYETHANOL · BASIC VIOLET 2: HC BLUE NO. 16. B01251"